The Augmented Reality Revolution is Coming -- We Can Help You Stay Ahead of the Curve


First off, a big thank you to all the folks who responded to the survey two weeks ago -- your responses were really helpful. If you didn't have a chance to fill it out, it's still open; just click here to give us a piece of your mind. 

Now, on to the big stuff -- the coming augmented reality explosion, and how you can be prepared and make great content. Cortney was quoted in this fantastic AdWeek piece a few weeks back, and that's only one of the many use cases we've pinpointed for AR this year. We're coming to the point where any space can become an ad, and even more than that, a hyper-targeted ad that people actually want to interact with. It can power games and scavenger hunts that can spark huge viral conversations. And with the groundbreaking WebAR tech we've been working on, it can do that right from a phone's browser -- no apps required.

Needless to say, we're bullish on AR, and we've started offering an intro to AR session for our clients. Interested? Let us know.


Look, based on the name alone this was going to be the experience of the week before we even know anymore. But this is not just crazy cute -- it's also an amazing example of how AR might just be the thing that saves dying malls. This is a fun game, but the AR experiences for shopping could be so much more. For instance, a store app could allow you to scan a shirt, see options for complementary clothes and accessories, be directed to your size, and even click to buy if you like it. This combines everything we like about online shopping with the things are still great about spending time with friends at the mall. 


Cortney will be talking AR at the Mobile Innovation Summit in NYC on February 28 and will be moderating a panel on March 6th at Sonic Union with amazing female VR directors, including Jessica Brillhart. We're heading to SXSW for the first weekend -- Cortney is speaking on a panel on March 11 and we're also booking meetings, so please let us know if you're interested in connecting in Austin. We'll also be speaking at ISG Future Workplace Summit  on March 27 and at Augmented World Expo at the end of May (exact date TBD). 

As always, we'd love to speak at events or meet with your teams.