How Virtual Reality Can Provide Users With a Truly Unforgettable Experience


As we chat with more of our wonderful agency partners, the issue of ROI in VR keeps coming up. We've been spending some time digging into stats and research, and one thing is becoming clear -- humans retain information delivered via VR in a much deeper way. One survey compared patients recovering from brain surgery and relearning skills using VR to those using traditional methods, and found the VR group bounced back faster than the control group. Another study split construction management students into two groups, one using VR and one using books and flat videos -- and when tested a month later, the VR group had much higher scores. Finally, a group of doctors using VR to train before working on patients had a 5% error rate, while the doctors using the usual methods had a 55% error rate (terrifying, right?).