First things first -- a massive shoutout to John Deschner of TBWA\Chiat\Day\LA, our reader of the week. On a panel at the Fast Company Festival in NYC last week, he made the central point we here at Friends With Holograms have been trying to make for months now: “You can sit on the fence (with VR), but then you will be playing crazy catchup.” As we approach 2018, the fence is no place to be when it comes to emerging reality tech -- you’re either getting in front of the curve or setting yourself up to fall behind.